The questions you answer on your FAQ page depend on what type of business you are. With that being said, here are some of the most common questions that should be answered on an FAQ page.

A knowledge base can exist as part of your website, on its own as software, or be integrated into other systems, such as a CRM or help desk ticketing system. Many companies start out with an FAQ section and then, at some point, graduate to a full knowledge base.

Some brands like Buffer use knowledge bases instead of FAQs. The company has comprehensive guides, resources, and video tutorials to help their audience of small business owners learn how to use their social media management tools.

A great FAQ page is a type of customer help center that provides your organization with a way to guide customers through the user journey, and provide detailed answers to their questions no matter where they are in their customer lifecycle. Those looking at your FAQ page are there because they’re interested in your product, or are current customers who have a support question on your product.

In this guide, we’ll cover how to create a killer FAQ page that drives more sales and improves customer satisfaction, as well as cover fifteen of our favorite FAQ pages around the web.